BMTVAfrica: Advertisers Can Increase ROI Up To 35% By Spreading Ads More Widely

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Advertisers Can Increase ROI Up To 35% By Spreading Ads More Widely

Mar 16 at 9:50 PM

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Newsletter - March 16th, 2016

Advertisers Can Increase ROI Up To 35% By Spreading Ads More Widely

U.S. advertisers are leaving money on the table, underspending collectively by around 16% or $31 billion annually, because they fail to spread their budgets across enough media, according to an Advertising Research Foundation study. Read more ...

BuzzFeed's New Ad Format Gives Marketers Reach Into Its Social Platforms

Swarm, BuzzFeed's new ad format the publisher announced, will allow marketers to run campaigns that simultaneously reach all of its web and mobile outlets, plus six of its social media platforms, including YouTube, Instagram and Facebook. Read more ...

Advertisers Should Get More Creative With Tech

Advertising has lost sight of a very basic concept: The pleasure principle. Users have become desensitized, developing “banner blindness,” and are mostly antagonistic toward advertising.
Read more ...

A Checklist For Making Faster, Better Decisions

Managers make about three billion decisions each year, and almost all of them can be made better. The stakes for doing so are real: decisions are the most powerful tool managers have for getting things done. Read more ...

How The Industry Can Help Mobile Developers Survive "Apptropolis"

Given the number of apps competing for an audience, it’s difficult enough for mobile developers to win the users that their app needs to generate a profit. But winning – in this case – isn’t even half the battle. It’s more like one-thousandth. Read more ...

Mobile Ad Spend Forecast To Rival TV By 2020

The headline news from a recent eMarketer forecast is that digital is expected to overtake TV next year in US ad spending. However such forecasts have been made for quite some time now, with the only deliberation being about exactly when that shift will come. Read more ....

Content Marketing And Personal Branding Go Hand-In-Hand

It all comes down to content marketing and ensuring that the content that represents you adds value. Building a personal brand with content is much like building a corporate content strategy, only more personal. Read more ...