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Monday 2 May 2016
BuzzFeed's New Ad Format Gives Marketers Reach Into Its Social Platforms
Mar 16 at 9:50 PM
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U.S. advertisers are leaving money on the table, underspending
collectively by around 16% or $31 billion annually, because they fail to
spread their budgets across enough media, according to an Advertising
Research Foundation study. Read more ...
Swarm, BuzzFeed's new ad format the publisher announced, will allow
marketers to run campaigns that simultaneously reach all of its web and
mobile outlets, plus six of its social media platforms, including
YouTube, Instagram and Facebook. Read more ...
Advertising has lost sight of a very basic concept: The pleasure
principle. Users have become desensitized, developing “banner
blindness,” and are mostly antagonistic toward advertising. Read more ...
Managers make about three billion decisions each year, and almost all
of them can be made better. The stakes for doing so are real: decisions
are the most powerful tool managers have for getting things done. Read more ...
Given the number of apps competing for an audience, it’s difficult
enough for mobile developers to win the users that their app needs to
generate a profit. But winning – in this case – isn’t even half the
battle. It’s more like one-thousandth. Read more ...
The headline news from a recent eMarketer forecast is that digital is
expected to overtake TV next year in US ad spending. However such
forecasts have been made for quite some time now, with the only
deliberation being about exactly when that shift will come. Read more ....
It all comes down to content marketing and ensuring that the content
that represents you adds value. Building a personal brand with content
is much like building a corporate content strategy, only more personal. Read more ...
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